The boom in Retailing seen in developing countries is accompanied by shrinking margins due to ever increasing competition and price rise. To stay competitive retailers are using technology in innovative ways like supplementing their brick-and-mortar operations with e-Tailing / eCommerce, better supply chain / procurement management, scaling out for economies of scale, just to name a few of the measures.

Also, traditional retailers are getting into the professional and organized mode by setting up formal processes and IT systems that help them take decisions faster, be more competitive and to manage things with efficiency.